When boutique air carrier JSX debuted its first ATR turboprop in December, CEO Alex Wilcox was optimistic but skeptical.JSX made its name selling upscale convenience: seating in a 1-1 configuration on most of its Embraer ERJ regional jets, with high-speed Starlink connectivity, flying from private air terminals at major airports or secondary airports in major cities.Whether deserved or not, turboprops like the ATR carry a stigma in the U.S. that they are less comfortable than jets.Nine months in, though, and Wilcox is happy with the results.Club JSX: Earn rewards and fly in comfort with JSX's new loyalty program"People really love the airplane," he said on the sidelines of the Regional Airline Association Leaders Conference in Washington, D.C., on Wednesday. "Once it works, people love it."A presentation by ATR at the same event estimated that the net promoter score — a measure of customer satisfaction — for JSX's ATRs is 2.5 points higher than for its ERJs.Onboard JSX's ATR 42. EDWARD RUSSELL/FOR THE POINTS GUYThe "works" part is the challenge. Despite plans to have four ATR 42-600s configured with 30 seats in a 2-1 layout flying by summer, supply chain and maintenance issues slow...
JSX eyes more turboprops and new mountain routes after strong passenger response
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