Gen Z is right. Taco Bell Rewards is pretty fantastic — here's why

Taco Bell Rewards is not your parents' sort of loyalty program.It starts rewarding you almost immediately after you sign up and doesn't make you wait forever to unlock a free taco or burrito.The program is fast, consistent and remarkably simple: Every standard reward costs the same 250 points. Then, Taco Bell layers on a packet of fun with mystery "Tuesday Drops," early access to limited-time menu items and other app-only deals.My Generation Z teen has grown up seeing me chase points and miles in all sorts of programs, but Taco Bell Rewards is one of the first programs I've seen her genuinely click with — and even earn elite status in.That made me curious about why the program resonates so well with her generation ... and whether I should also "Live Más" and lean a little harder into the quick rewards, affordable menu items and occasional $1 afternoon drinks.What makes Taco Bell Rewards uniqueThere was a time when many loyalty programs worked almost like punch cards: Make enough purchases, fill the card and get a reward. The exact cash price of what you redeemed for didn't necessarily matter.That simplicity has largely disappeared from major travel loyalty programs, replaced by inc...