Deal alert: Get 2 or even 3 times more value from Southwest Rapid Rewards points

Southwest Airlines' Rapid Rewards points have gone through some devaluations in the last several years, but the introduction of variability in the airline's award pricing has continued to offer some sweet spots for bargain hunters.Today, Aug. 28, bargain hunters will undoubtedly find outsize value in Southwest Rapid Rewards points. That's because the carrier just unveiled a limited-time sale exclusively on Rapid Rewards points bookings. Flights on a number of routes for more than six months of Southwest's 2026 and 2027 calendar are available with this sale at some truly jaw-dropping discounts.SOUTHWEST AIRLINESRapid Rewards points worth 2, 3 or even 4 cents eachIn some initial searches with this sale, we found award flights available at prices that deliver double and triple the usual value.Based on TPG's August 2026 valuations, Southwest Rapid Rewards points are worth 1.25 cents per point. In my personal Southwest flight bookings for 2026, my redemptions fall near that mark. The best value I've been able to get so far this year was 1.63 cents per point, but I'm sometimes stuck booking at just 1.1 cents per point. Occasionally, I have spotted deals at 1.8 or 1.9 cents per point, but...